What Techniques are Involved in Green Computing Essays

What Techniques are Involved in Green Computing Essays What Techniques are Involved in Green Computing Essay What Techniques are Involved in Green Computing Essay Green computing can be thought of as an environmentally conscious effort to make long-term computing sustainable by using energy efficient methods. The goals of green computing are similar to those of green chemistry, which try to minimize hazardous material use, maximize efficiency and enhance recyclability. Yet all this extra effort put into designs has a negative impact on system throughput. Therefore the question is posed, is the extra overhead involved in designing superior data centers, optimizing software algorithms, improving power management and recycling materials worth the benefits in the field of green computing? I believe they are as we are slowly running out of resources. Yet others take a stance that this will negatively affect system performance while computers are only a small percentage of the problem compared to vehicles which should be addressed first. Generally, data centers have an energy density of 100 to 200 an equally sized office building. (U. S. Department of Energy, 2011) Although most datacenters have a small design window which prevents new ideas for being used in favor of proven methods, taking the time to select a more efficient design can help immensely with the long term operating cost. U. S. Department of Energy, 2011) As IT loads account for around half the facilities energy consumption, choosing more expensive high efficiency machines will help reduce the necessary cooling and operating cost. (U. S. Department of Energy, 2011) Rack mounted servers are usually underutilized running around 20% of their working capacity yet consuming close to the full running energy. (U. S. Department of Energy, 2011) The Energy Star helps distinct regular servers from a high-efficiency machine; they will on average be 30% more efficient. (U. S.  Department of Energy, 2011) Power management which is referred to as Advanced Configuration and Power Interface (ACPI) is used by manufacturers to allow software to interface with the underlying hardware and alter the power settings. This system allows the computer to go into sleep, hibernate and power off monitors. The processor’s power management techniques such as Intel’s †SpeedStep† and AMD’s â€Å"Cool’n’Quite† allow the clock speed to be altered to different predefined states (known as P-states) which decease power consumption at the expense of speed during periods of low activity. It is generally advisable to run tasks in blocks and turn off systems after to extend component life. (Roy Bag) Power management can possibly cause system failure, yet that must be assessed against the energy savings it can provide in non-mission critical applications. Multi-core processors allow significant energy savings on both the processing end and on the cooling end if the software is capable of taking advantage of the hardware. (U. S.  Department of Energy, 2011) Multi-threaded applications are become common with the advances in hardware, as more programmers focus on making more efficient programs it will be viable to upgrade older hardware for newer systems. An industry leader in server processors Sun Microsystems is focusing on multi-core chips for the future. (Roy Bag) The Niagara 1, Ultrasparc 1 has an average 60 watt power consumption while running 32 threads, while the Niagara 2 will have 64 threads at 80 watts of power. Roy Bag) The power savings compared to an Intel Pentium 4 with 2 threads consuming 89 to 103 watts clearly show the improvement in technology. (Intel Pentium 4 3. 4 GHz RK80546PG0961M (BX80546PG3400E)) Providing one power supply per server rack instead of one per server can offer savings around $2,000 to $6,000 per rack, these estimates take into consider the cooling system and interruptible power supplies. (U. S. Department of Energy, 2011) Blade servers are the key in this field. Blade servers are space and energy conscious design that allows common components such as power supplies and the cooling system to be common to a set of machines. Although they require an initial investment of the blade enclosure and compatible blade modules which are proprietary to each manufacturer the savings are considered to be worth it. (U. S. Department of Energy, 2011) Virtualization allows multiple independent operating systems to run on a single physical computer via the use of a hypervisor. (U. S. Department of Energy, 2011) Virtualization permits better use of hardware, instead of running multiple servers at a low utilization state, it is possible to run multiple â€Å"guest† operating systems on a virtualization cluster which can significantly decrease the required hardware. Although the hardware needs to super support hardware assisted virtualization, many free open source solutions exist for the hypervisor. However some overhead is required to run the hypervisor that controls the guest operating systems, it is trivial compared to the energy savings. (U. S.  Department of Energy, 2011) The efficiency of an algorithm has a significant effect on the resources it consumes, be it CPU time or memory, this is called the space-time tradeoff. Linear search algorithms have always been considered to be slower than indexed searches. Although an index table must be maintained, the efficiency gains on a large scale operation can become substantial for only a few more lines of code. Loop unwinding is a common technique to optimize programs for speed, when programs are written in a space saving mindset; loops are used to make code smaller. When optimized for speed, some unrolled loops will allow for multiple parts to be executed in parallel making better use of processing power. Storage space increases exponentially cheaper than processing power the cost in space can be considered minimal. Extending the life of hardware devices from a 3 year window can save considerably as most of the energy is spent on manufacturing. (Earth Care Tech, 2012) Recycling of computers by donating them to charities and non-profit organizations will help lengthen the life of devices with no cost to the end-user. On the other hand, taking the device to a recycling center where it can be properly dismantled and have the materials re-used can save harmful materials such as lead, cadmium and mercury from ending up in landfills. Experts say computers sometimes contain 4 to 8 pounds of lead. (Roy Bag) For printers, investing in long-life printer drums reduces e-waste for a small increase in the purchase price while inkjets can have their cartridges refill for a fraction of the cost of buying a new cartridge.

Equal Rights for Women

Equal Rights for Women Women equality is something that has not been fully recognized around the world, and it might never be achieved, especially in terms of household responsibilities. It is a good idea to push for women equality especially in regards to human rights such as the right to own property, right to life and right to be treated with human dignity, along with equal opportunities (Lindsey 267).Advertising We will write a custom critical writing sample on Equal Rights for Women specifically for you for only $16.05 $11/page Learn More However, household responsibilities are traditionally and socially defined which have become norms and beliefs in the society; therefore, changing these responsibilities means upsetting the whole society. This paper analyzes why women should not work but stay at home to fulfill their responsibilities. Women were given the responsibility to give birth to children and nurture them to adulthood; however, both the father and the mother should ca rry out the responsibility of nurturing. It is obvious that women have more responsibilities when compared to men. During the early stages of child development, a child is more dependent on his/her mother than on the father in terms of feeding, cleaning and general wellbeing of the child (Piper 185). Women who have jobs are always away from home, therefore, they are not able to fulfill this responsibility, and children who miss the motherly care especially those who are not well breast-fed, stand high chances of suffering from poor health. In addition, as the children grow up, they need someone who will be there for them emotionally to always guide them; and if all parents leave for work every day children are likely to stray with some drug addicts and gangsters. This responsibility can be taken over by the father in the absence of the mother, but fathers do not do it well, therefore, the mother should remain at home to take care of children as the father works; no one would love to have spoilt children and millions in the banks. Another responsibility is that of cleaning, and doing lots of things about the house. Women and girls have always been homemakers (Piper 203); the way they arrange and clean cannot be compared to that of men. This means that women should remain at home to make and keep it clean; they cannot work and at the same time maintain their home; they either will neglect this responsibility or give poor performance at work. When marries the wife has a responsibility of taking care of her husband; she has to make sure that he wears clean clothes and eats well (Piper 278). Women do not have enough time to do this because of the work responsibilities, and according to research, 70% of women who have well established careers are either divorcees or they never got married (Yozo 14).Advertising Looking for critical writing on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More It happens because they are not capable of fulfilling their responsibility in regards to their husbands and work at the same time. Therefore, to save marriage breakups, and help women enjoy their marriage life, women should remain at home to fulfill their responsibilities in regards to their husbands as their husband works hard to take care of them. Working is a good thing for women, but looking at the wellbeing of homes and the society, it is healthier for them to remain at home to take care of children, keep the home clean and warm, and fulfill their responsibilities to their husbands. As women remain at home, the society should appreciate the role and responsibility of women to make them proud of their contribution to the society. Lindsey, Timothy. Indonesia, Law and Society. Jakarta: Federation Press, 2008. Print. Piper, John and Grudem Wayne. Recovering Biblical Manhood and Womanhood. Wheaton: Crossway Books, 1991. Print. Yozo, Yokota. A Nation’s Accountability and Responsibility: The Case of Comfort Women in Japan. Human Rights Dialogue, 8.2 (2007), pp. 14-16. Print.

American political and social life that Tocqueville discusses Essay

American political and social life that Tocqueville discusses - Essay Example This paper analyses Toqeville's account on religion in America in nineteenth century and its influences on democracy. There is hardly any human action, however, it may be particular, which does not originate in some general idea, men have conceived of the Deity, of his relation to mankind, of the nature of their own souls, and of their duties to their fellow creatures. Men are therefore immeasurably interested in acquiring fixed ideas of God (Toqueveille, p.22) Toqeville has pointed out that majority of the ideas developed in this world are attributed to God or Deity. It is a fact that even atheists are developing their arguments based on the teachings of the religion. In fact the influence of God and religion is forcing the people to think in terms of good and evil. In the absence of religious teachings, nobody would have cared about the seriousness of committing mistakes. Religion is the only entity which talk about a life after death and whereas all the other institutions and phil osophies are talking about the present life while keeping a blind eye towards what is going to happen after one’s death. â€Å"One of the principal advantage of religion is to furnish fundamental questions a solution which is at once clear, precise, intelligible to the mass of mankind and lasting† (Toqueveille, p.23). ... Religion restraining on every side of the free movement of the human mind. It imposes a salutary restraint on the intellect and it must be admitted that if it do not save men in another world, it is at least very conductive to their happiness and greatness in this (Toqueveille, p.24) As stated earlier, the hope for a life after death prevents people from controlling their thoughts of committing any evil act in this world. It is a fact that human mind is just like a free bird which travels randomly from one place to another without any preferences of priorities. However, the thoughts about the future world force the people to put a strong control over his thoughts and activities. Because of the constraints imposed by the religions, people cannot think freely as stated by Toqueveille. â€Å"It is doubtful whether man can ever support at the same time complete religious independence and entire political freedom. If faith be wanting in him, he must be subject; and if he be free, he must believe† (Toqueveille, p.24). Political thoughts and religious teachings may not travel always in parallel directions. There are some political thoughts which support majority religious teachings fully whereas there are many other political thoughts which reject all the claims of religions. For example, in Islamic countries like, Saudi Arabia, Kuwait, Iran, etc religion dominates over politics. In fact politics in these countries cannot be separated from religion and religious teachings. In other words, religion is actually ruling in these countries. On the other hand, in communist countries like China, freedom to believe in some kind of religion is prohibited. In such countries, religion has few roles in social and political lives of the public. On the other hand, in

Symbolism in Edgar Allan Poe's The Masque of the Red Death Essay

Symbolism in Edgar Allan Poe's The Masque of the Red Death - Essay Example Some people would stop reading a cruel story if the writer does not cover his story using symbolic language. In this essay, I intend to illustrate various instances of symbolism portrayed in Allan’s â€Å"The Masque of the Red Death†. A reader of Poe story would ponder about the symbolic language from the time that he or she reads the title of the story. â€Å"The Masque of Red Death†, this title illustrate that Poe has used color to symbolize events in his story. In addition, the name used in the title has a symbolic meaning to reader. Since this is the title of the story and the reader is yet to explore the content of the story. He or she will develop great interest in the story in order to know the deeper meaning of the story and the symbols used by the writer of the story. Poe’s story has three distinct instances in which applications of symbolism appear. The main occurrences are name, number, and color. Poe used color to symbolize emotions, attitude, or feelings of the occurrences in the story. For example, in the story the writer talks of black chamber, which symbolizes death. The writer mentions six other chambers which he gives various colors to illustrate various meaning to the story. ... The red color frightened many characters in the story. The characters tried their best to keep off from the red color because they felt they would bleed to death. It is also important to note that Poe symbolism of color illustrated different moods and meaning to the story. Prince, the chief character in Poe’s story ran through the six chambers at different instances. Notably, each of the six chambers had different colors. This illustrated different moods, which the prince acquired in the story. Human emotions in the story appear to the reader using color. When the prince entered each room, he changed his emotions. It is arguable that in the story, Poe successfully used color to illustrate various stages in life. Red color portrayed a terminal disease, which would eventually lead to the death of the prince as illustrated in the black room. Characters in the story feared red color because they knew it represented a terminal illness that would wipe them from earth. Poe uses numbe r in the story to influence the emotions of the reader. Seven appears as a holy number associated with wonders of the world. Determination of evil in the story is clear as it struggles to destroy the holy number. Probably, the plague of red death occurred in the seventh chamber. In the story, characters are vigilant when it comes to observations of numbers because they knew that each number had a symbolic meaning. As the clock tickled, the characters in the story observed the number that the clock pointed. A change of emotions is evident in their faces in each number that the clock points. At 12 midnight, sad mood engulf the room because red death occurred at this hour. Evidently, life would be good for the characters, as long as the clock hand does not

What is Philosophy Essay Example for Free

What is Philosophy Essay Upon reading the opening chapter of Cahn’s, â€Å"Exploring Philosophy: An Introductory Anthology†, I was immediately drawn in by the opening statement from Beardsley and Beardsley: â€Å"The study of philosophy is unlike the study of any other subject†¦The only prerequisite is an inquiring mind† (Cahn, 3). For a science major, my first reaction is excitement, for there is no need to memorize â€Å"dates, formulas, or rules† (Chan, 3). As I continued reading however, I start to think to myself what I believe it means to take a philosophy course? My definition of taking a philosophy course is I would be studying the ideas of one’s thoughts, beliefs, morals, religion, and any other â€Å"stereotypical† philosophical description. However, thanks to the definition provided, when broken down, â€Å"the word philosophy is of Greek origin and literally means, â€Å"the love of wisdom† (Cahn, 3). What does that even mean? Throughout the opening chapter, both authors try to dissect, analyze, and examine these ideas of ‘philosophy’ and ‘philosophical questions’ for readers, like myself, to gain a better understanding for exploring such a concept. Still, how do I truly know that I have reached such an answer? There are three chief benefits that the authors provide, â€Å"that are to be derived from the study of philosophy†. The first being, â€Å"increased clearness in your own beliefs† (Chan 10). For me, I believe this statement to be saying that I must truly be sure that what I hold to be true is in fact true to me. The second is, â€Å"increased assurance that your beliefs are reasonable† (Cahn, 10). So to my understanding, now that I believe that such a fact is true, I must also make sure that it is reasonable. What does it mean for something to be reasonable? â€Å"’Reasonable’ has a broad, but definite, meaning here: a reasonable belief is simply a belief for which a good reason can be given. Reasonable beliefs are logically justifiable† (Cahn, 3). Okay, so if I put this in my own words, it means that this fact that I hold to be true, must also have some sort of good purpose for it to hold such meaning. The third and last benefit is, â€Å"increased consistency† (Cahn, 11). Because there are so many questions one can ask that can force us to contradict most anything, this third belief to me is saying that, with consistency, there may be a possibility of coming to an actual answer or an agreement of such facts or ideas. Not sure if I cleared up what philosophy means to me, or if I confused myself more. Hopefully I do not confuse you either. I wrote on this first reading, because it really captured my attention in that, sometimes we as humans do philosophical thinking and questioning though we may not always be aware of it. Whether we are questioning some sort of fact out loud, or internally – we are participating in â€Å"philosophical thinking† (Cahn, 7). Therefore, it is important to understand what this term ‘philosophy’ means. I am excited for this course to explore many ideas and to uncover/discover such conceptual thinking and ideas that I may not be aware of, through the readings and discussions we will be holding in class.

All Quiet on the Western Front - A Book Review Essay -- All Quiet West

All Quiet on the Western Front - A Book Review Professor’s Comments: This is a good example of a book review typically required in history classes. It is unbiased and thoughtful. The Student explains the book and the time in which it was written in great detail, without retelling the entire story†¦ a pitfall that many first time reviewers may experience. All Quiet on the Western Front is the story of Paul Baumer’s service as a soldier in the German army during World War I. Paul and his classmates enlist together, share experiences together, grow together, share disillusionment over the loss of their youth, and the friends even experience the horrors of death-- together. Though the book is a novel, it gives the reader insights into the realities of war. In this genre, the author is free to develop the characters in a way that brings the reader into the life of Paul Baumer and his comrades. The novel frees the author from recounting only cold, sterile facts. This approach allows the reader to experience what might have been only irrelevant facts if presented in a textbook. This book is written from a perspective foreign to most Americans. Historically, American students are taught from a single perspective, that being the American perspective. This approach to history (the single perspective) dehumanizes the enemy and glorifies the Americans. We tend to forget that those on the opposing side are also human. The author's main theme centers not only on the loss of innocence experienced by Paul and his comrades, but the loss of an entire generation to the war. Paul may be a German, but he may just as easily be French, English, or American. The soldiers of all nations watched their co... ...e preceding reasons, all college students should read the book. The book will captivate the educated mind, and most importantly, will cause that mind to think and to question why things happen as they do. Remarque also tried to teach his audience. Written within a decade of the end of the war, the book calls on those who forfeited their youth to the war not to allow time to hide what had happened. Time may heal all wounds, but the cause of those wounds must not be forgotten, nor allowed to repeat itself. The author is; however, pragmatic enough to realize that all will not learn the lesson; nevertheless, those who are willing to learn it will discover that the story has been told before, and without their intervention, it is doomed to be told again. Works Cited Remarque, Erich Maria. All Quiet on the Western Front. New York: Ballantine Books, 1984. All Quiet on the Western Front - A Book Review Essay -- All Quiet West All Quiet on the Western Front - A Book Review Professor’s Comments: This is a good example of a book review typically required in history classes. It is unbiased and thoughtful. The Student explains the book and the time in which it was written in great detail, without retelling the entire story†¦ a pitfall that many first time reviewers may experience. All Quiet on the Western Front is the story of Paul Baumer’s service as a soldier in the German army during World War I. Paul and his classmates enlist together, share experiences together, grow together, share disillusionment over the loss of their youth, and the friends even experience the horrors of death-- together. Though the book is a novel, it gives the reader insights into the realities of war. In this genre, the author is free to develop the characters in a way that brings the reader into the life of Paul Baumer and his comrades. The novel frees the author from recounting only cold, sterile facts. This approach allows the reader to experience what might have been only irrelevant facts if presented in a textbook. This book is written from a perspective foreign to most Americans. Historically, American students are taught from a single perspective, that being the American perspective. This approach to history (the single perspective) dehumanizes the enemy and glorifies the Americans. We tend to forget that those on the opposing side are also human. The author's main theme centers not only on the loss of innocence experienced by Paul and his comrades, but the loss of an entire generation to the war. Paul may be a German, but he may just as easily be French, English, or American. The soldiers of all nations watched their co... ...e preceding reasons, all college students should read the book. The book will captivate the educated mind, and most importantly, will cause that mind to think and to question why things happen as they do. Remarque also tried to teach his audience. Written within a decade of the end of the war, the book calls on those who forfeited their youth to the war not to allow time to hide what had happened. Time may heal all wounds, but the cause of those wounds must not be forgotten, nor allowed to repeat itself. The author is; however, pragmatic enough to realize that all will not learn the lesson; nevertheless, those who are willing to learn it will discover that the story has been told before, and without their intervention, it is doomed to be told again. Works Cited Remarque, Erich Maria. All Quiet on the Western Front. New York: Ballantine Books, 1984.

Effects of Advertising Essay

Advertising may have some good points, as we know, but advertising is really just a necessary evil. Advertising has its own fair share of negative effects. While some are obvious to those with a more scrutinizing eye, most of advertising’s potentially harmful facets go undetected. How do you think advertisements have affected consumers or What are the negative effect of advertising? Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. Why should an ad be negative The main functionality of an ad is to convey the reason for existence of a brand / product and entice customers to buy. The visuals are a form of expressing the communication and making it is human as possible. How its shown or televised, printed is a subjective matter. Ideally we should be asking whether the communication is correct or not. Is it misleading the consumer Is it showcasing something and you are landed with something else Negative effects of ad would be when the communication is wrong, which seldom happens. Its really only in cases of Insurance ads, funds or generally speaking finance vertical ads. Keeping these hazards in mind even these corporates have started issuing a disclaimer immediately after the ads. Cold drink companies are using aero stunts for their ads and also staking claim that the stunts are performed by qualified experts and hence not to be done by normal unqualified people!! Ads will not really be negative, unless there may in some cases like the Red Bull ad where the content is quite derogatory where the man drinks Red Bull flies and opens his fly on top of the bird because the bird shat on him†¦ thats going too far with the tag for Red Bull. So I do not really find any negative effect of advertising per se!! Today advertising plays a dominant role for each and every product. Sometimes it becomes nuisance for the viewers, especially when watching the favourite programes in TVs and during this time the ad will not be of much effective as they will be nelected by the viewers by switching over to another channel for watching some other show. The basic objective of all ad campaign in TV channels is to reach the public immediately. Here the question is up to what extent the ads are effective and are sucessful.. we can’t say 100%. o the advertisers should plan their capaign to get the milage to the greater extent. But it is true that the ad related to the children is very well watched by them and are enjoyed by the children. For every action, there is an opposite and an equievalent reaction. Hence the advertisers have to make a strategic planning on their timing and the money spent for the ad should not go waste. In other words thei ad capaign should regulated. The ad should not turn to irritate the viewers and it should not also exaggerate. It should be simple to showcase their products qualities and applications. I believe currently that advertising has become so powerful and so subtle that we accept most of it without thinking. It is our environment. We buy shirts and bags with large logos and ‘show off’ most of us own a TV, the programs that exist are there only to get us to see ads. Our newspapers are covered in ads and we still call it news. My point is that advertising is in no way positive. It creates ‘want’ in a society that doesn’t understand the true meaning of ‘Need’. Fr. Kavanaugh was on the mark when describing the effects of advertising on society. Our moral values are being degraded by the bombardment of impropriety by the media. Adler would be quick in pointing out the reason why these messages have such a negative effect on people. There are two main tactics advertisers use to sell their product: either imply that their product will bring about the achievement of a particular (usually real) good, or make their product the object of desire, therefore making it an apparent good to people. The problem with associating products with the achievement of a good lies more in the realm of truth than in good, because it lies in whether or not the product can truly live up to its claims. The relation between a product and statements, therefore, they are directly misleading the public. The other subjective thing, it would seem to be acceptable for advertisers to qualify represent — in other words, Calvin Klein products are now in and of themselves associating more importance to the product than to the good involved, like a society to advocate proper moral values in their advertising, or at least not The effects of 2 People see advertisements all around the globe that attempt to lure consumers to buy products. Advertisements are placed in newspapers, magazines, schools, and on billboards everywhere. According to marketing consultants Stan Rapp and Tom Collins, on a typical day, an average American sees over 5,000 advertisements a day (Gay, 1992). Many questions arise about these advertisements, such as â€Å"Is advertising deceptive? Does it create or perpetuate stereotypes? Does it create conformity? Does it create insecurity in order to sell goods? Does it cause people to buy things that they really don’t need? †(Alexander & Hanson, 1993, p. 240). Advertisers use specific methods to target teen consumers, but these methods are not always successful or ethical. Advertising is giving the general public information about new goods and trying to increase overall sales, which increases the efficiency of the nation’s economy. It is supposed to be a significant way of getting the point across about a product and create motivation for people to buy. Advertising alone, however, does not get customers. It simply catches consumers’ attention, gets them to walk up to a shelf, and make an impulsive purchase. However, getting the customer back requires a more creative marketing approach. There are several ways to research consumers’ behaviors, likes, and dislikes. The most popular method is tests and surveys, both before and after a product is introduced. Telephone surveys are very common, but they take several thousand calls to get a substantial number of responses to work with. Along with those, written questionnaires and samples, either handed out in stores or sent by mail, are effective tests to see if consumers like a product or not. The reactions to the samples, results of questionnaires, and number of participants are all recorded as The effects of 3 a part of the researching process to come up with effective ads. All of this data collected also has other purposes, such as information on warranties and which groups to target for certain products. Companies also check whether the ads are being productive by means of comparing the money made and number of sales during periods of advertising to those during a time of no advertising. Some companies even allow average consumers to preview a commercial to get a response. As a result, companies learn what consumers want before wasting money on useless ads. A well-known advertising strategy is making consumers feel insecure and creating fears that can be overcome by buying. Advertising reveals the latest fashions and the new popular novelties on the market. It exhibits perfect individuals wearing the new styles and looking good. Consumers observe this perfection and envy it. Therefore, they go out and buy in hopes of reaching perfection. Furthermore, being an accepted member of society has become very important to most individuals. For instance, the presence of body odor on individuals makes them an outcast in society. Advertisers use this knowledge to their advantage by developing ads that show a person using deodorant and being recognized as popular. Fear also works into the whole advertising process. Due to the fear by consumers that they will not fit in, they pay close attention to the new ads for the new looks, which gives advertisers more drive to make their ads portray the ideal person. Advertisers also insure that ads are simply informational, but many disagree and believe that they are definitely persuasive. According to Douglas Kellner, a professor of philosophy, as early as the 1920s, advertising critics argue that ads began to persuade Americans, due to the new invention of the assembly lines and the concept of corporations, that buying material The effects of 4 goods was the thing to do. They tried convincing people that spending hard-earned dollars on items that could be hand-made was the new accepted behavior that would enhance their lives (Alexander & Hanson, 1993). Likewise, critics of the advertising industry argue that it connects products with preferred emotions, such as happiness and popularity. For example, beer commercials often show a man after a hard day’s work enjoying an ice-cold beer to relax him. They also argue that ads give people the impression that products can give them talent. Take athletics, for example. Nike ads are accused of implying that their shoes will give a consumer athletic ability. Michael Jordan is shown in a television commercial dunking a basketball, wearing a new style of Nike shoes. Consequently, kids are going to want the same pair to be â€Å"like Mike† (Wolf, 1998, n. p. ). On the other hand, advertising agencies say that they just give the consumers up-to-date information. They show change in their ads because they know that is what consumers want and to fulfill the needs of the general public, change. Thus, persuasive strategies are considered techniques used by advertisers to get consumers to buy. Teenagers have become top consumers in today’s society, so advertisers have focused on getting their business. According to Simmons Market Research Bureau of New York City, teens bought 25% of all movie tickets and 27% of all videos, totaling $6. 6 billion. In 1998, teens spent $1. 5 billion on jeans, almost twice as much as in 1990, and $3 billion on sneakers, almost four times more than the amount spent in 1997 (Tulley, 1994). Another reason teens are being targeted is the fact that there are many more teens in America today than the past Generation X. The current number is even expected to grow in the next decade, giving advertisers more reason to target them. Winning teens over as customers, today, means possible long-term customers, The effects of 5 which equal big profits. The majority of teens also have part-time jobs or some type of income. With the possibility of the minimum wage raising once again, teens have come to possess a lot of buying power. According to the Teenage Research Unlimited, teenagers spent $140 billion in 1998, which is 14 percent more than in 1997 (Berkowitz & Evangelista, 1999). Teens are able to spend their money more freely because they do not have the responsibilities of adults. They even have a greater influence on household spending, as their role in the spending of their parents’ money continues to grow. For instance, it is not unusual for a parent to send their teenager to the grocery store for them, giving them complete control of brand choice. Thus, teenagers are becoming big targets for advertisers due to their growing consumerism. Why are teenagers such big targets in the advertising industry? The answer is simple: They are different. Advertisers view them as a constant changing generation with optimistic outlooks. They want to show individuality by their clothes and possessions, yet fit in with their peers. Their optimism comes from the good rate of job placement after college, the good position of the nation’s economy, and the very low unemployment rates. Teenagers can basically strive for any career with a good chance of being successful. They like to feel good about themselves, so they buy new materials to produce that feeling. Teens are continuously purchasing new items to keeps up with the changing trends. Therefore, advertisers use their view of teens to create ads. With this in mind, advertisers devise specific ads, using a variety of tactics, to appeal to these changing teens. Although marketers each have their own unique techniques, they all use original, flashy, and funny ads to reach the teenage audience. They make posters with college age students that create a fun and happy image. Television commercials include music with The effects of 6 good beats and bizarre images because that is what gets the attention of teens. For example, the Gap’s swing dancing commercials were a big success among teens. They bought their clothes and accessories from the Gap because they could relate to it. That is one reason Gap is ranked as the number one casual clothes store among teens. Advertisers use celebrities to endorse products because teens admire and look up to them. Since teens are still trying to find themselves, advertisers try to create ads and brands that will survive past the finding years of teenagers, so they will have them as future customers. Due to the change in today’s teens, advertisers target them much more. Another controversial subject with advertising is that fact that teenage smoking is on the rise. According to TIPS (Tobacco Information and Prevention Source), at least 6,000 people try a cigarette for the first time each day, all of which are under eighteen years old. There are at least 4. 5 million smoking adolescents in the United States. From 1988 to 1996, the number of adolescents, ages twelve to seventeen, who are daily smokers, has increased by 73 percent (http://www. cdc. gov/tobacco/initfact. htm). Teenage smoking has obviously increased in the United States. As a result, tobacco advertisements are being blamed for the increase use of tobacco by teenagers. Many advertising critics argue that tobacco ads do indeed influence and contribute to the number of teenage smokers. Most teens, however, disagree and believe that their peers are the number one factor in their decision to smoke. Since image is very important to teens, they evaluate what image their smoking friends portray. If they want that image too, they may also take up the habit of smoking. A teen’s attitude towards cigarettes is a considering factor, ranking above advertising that leads to teen smoking. It is obvious that if one has a negative attitude The effects of 7 towards cigarettes, he or she will be less smoke. However, if individuals openly accept cigarettes, they may end up as a smoker. Also, those around cigarettes on a daily basis are more likely to be persuaded to smoke than individuals who are not around cigarettes. In the opinions of teens, tobacco ads do not play a big role in their decision to smoke. Advertisers use a variety of tactics to target particular groups, such as teens, to market their product. There are many views on advertising. Despite the many opinions that advertising is manipulative, a waste of money that could go towards other issues, and a bad influence on human beings, there is no true way of proving it has a bad effect on people. It is simply intended to reveal the benefits of products that consumers want. It is vital to many businesses, as some would be unable to survive without a way of making their products known. Although advertising is accused of influencing consumers to buy things they do not need, they have the choice to buy. It is up to the consumer to make wise choices and develop shopping skills that are intelligent.

Prohibition and Marijuana: History Does Repeat

Decriminalization or to not decriminalize. That is the big question. Will the decriminalization of marijuana be the next revolution of America? Marijuana prohibition has been in effect since 1937, with trends that closely resemble those of alcohol prohibition-meaning an increase in crime, distrust, and dissension. If the goal of marijuana prohibition is to stop Americans from using it, then it has failed, just like the other prohibition failed to make America a â€Å"dry† country. It is important to go back and look at the factors leading to marijuana prohibition-especially the stages of exaggeration, silence, and the imposition of severe penalties-before looking at the effects of prohibition during the last half-century. Let me first point out that I am an advocate of marijuana, and will not argue that marijuana is not harmless. Research shows that marijuana damages short term memory, distorts perceptions, impairs judgment and complex motor skills, alters heart rates, and has the potential to trigger severe anxiety, paranoia, and lethargy (www. ndsn. com). Yet I also feel its effects are in many ways less harmful than those of alcohol and tobacco-for instance, alcohol's potential to cause cirrhosis and tobacco's links to lung cancer and heart disease. Both are considered carcinogenic. In addition, alcohol is cited as a factor in half of this country's highway fatalities, half of all arrests made for any criminal charge-including homicides-and one-fourth of all suicides. In 1972 the National Commission on Marihuana and Drug Abuse estimated the social costs of America's alcohol habit to be $15 billion a year (www. ndsn. com); it has steadily increased since then. When comparing tobacco, alcohol, and marijuana, there is strong evidence that marijuana has the least addictive power (www. peretto. com). However, this does not hide the fact that all three can have a strong impact on an individual. As with all drugs, they are capable of disrupting home life, affecting job performance, and causing withdrawal from society. In my opinion, all drugs share this power on equal terms because of the emotional problems of the people who use them; no single drug has more potential for harm than any other in terms of social impacts. While hemp has been grown in America since 1611 (Grinspoon, 1971, p. 1), the practice of smoking marijuana did not become widespread until the 1920's-a period of strong drug intolerance during the â€Å"great social experiment† of alcohol prohibition. Marijuana use was highest among people who also used opiates, primarily recent immigrants. In the 1930's, the common belief that immigrants were inhumane and violent included a strong belief that marijuana was part of the cause. Since it was associated with opiates, marijuana was quickly defined as a narcotic (Thies, C. F. , 1993 p. 71), and by 1931 all but two states had passed anti-marijuana legislation. The final two did so by 1937, the same year the federal government created the Marijuana Tax Act . For which no tax stamps were ever issued. Not once during this period of prohibitive legislation was any research conducted on marijuana and it's effects, nevertheless it was almost universally assumed that marijuana was a narcotic, caused psychological dependence, provoked violent crime, and led to insanity. The first of three strategies used to fight marijuana was silence. It was believed that if youth didn't hear about marijuana, they wouldn't become curious and experiment with it. Therefore, in the 1930's discussion about marijuana was forbidden in all public schools, and from 1934 to 1956 the Motion Picture Association of America banned all films showing the use of narcotics (www. legalize. com). The strategy did not work as well as hoped, so anti-marijuana groups adopted the next strategy: exaggeration. The goal was to scare potential marijuana users. Even such respected periodicals as the American Journal of Medicine went along with this strategy, publishing such warnings as: â€Å"Marijuana users will suddenly turn with murderous violence upon whoever is nearest to them. They will run amuck with a knife, axe, gun, or anything else that is close at hand, and will kill or maim without reason†. F. T. Merrill of the Opium Research Committee wrote: â€Å"While numerous crimes [have been] traced to its abuse, its peculiar virulent effect, leading sometimes to insanity, makes its use dangerous to the individuals and to society in general . . . [it] leads to uncontrollable irritability and violent rages, which in most forms cause assault and murder† (Grinspoon, 1971, p. 17). During my research I found a medical handbook written in 1970 that continued to report these myths as fact, going so far as to imply that the words â€Å"hashish† and â€Å"assassin†Ã¢â‚¬â€œwhich do have a common root in terms of word history–have a cause and effect relationship. In the same manual the word â€Å"amuck† was associated to a characteristic of the drug; according to its author, the word, which means â€Å"to kill,† â€Å"was the word the natives of Malay would shriek as they dashed down the street, maddened by hashish, in a murderous frenzy† (Williams, 1970, p. 140). From the official California police officers' guide of the same period came this warning: â€Å"Marijuana is the immediate and direct cause of the crime committed . . . the user is very often dangerous to handle or control, has no fear, feels no pain, and may commit crimes of violence. Penalties for marijuana use fluctuated with popular belief regarding its level of danger. If people believed the effects were particularly bad, the penalties were stiff, but during some decades public attitudes were more lenient, therefore penalties were reduced. Drug use declined, fear increased, and so did penalties throughout the 1950s. One of the first federal mandatory prison sentences was established at that time: 10 years minimum for marijuana possession, and a mandatory death sentence for selling marijuana to a minor (Theis, C. F. ,1993 p. 46). During the 1960s and 70s, penalties declined as use increased, with eleven states decriminalizing possession for personal use (Thies and Register, 1993, p. 389). Then, in the 1980s, drug use declined and penalties rose. The â€Å"three strike† program was established, under which a mandatory life sentence without parole must be given for third-time offenders. Judges no longer have the power to use their own discretion in sentencing, but are required to base their punishment on the â€Å"most serious readily provable charge†, including a mandatory death sentence for anyone found guilty of managing a major marijuana plantation of 60,000 plants. It appears that the current attitude toward marijuana prohibition is based on the belief that relaxed policies lead to greater use. Statistics argue otherwise: nationwide, marijuana use in 1984 was measured at 26. 3%, and in the eleven states that decriminalized marijuana, it was 27. 3%. In 1988 the percentages were 15. and 16. 1, respectively. In those eleven states, decriminalization meant that individuals were no longer arrested for simple possession. In ten of those states there is a $0-100 fine for possession-the result of a threat by the federal government to withhold highway money for states that did not have minimum punishment standards (Thies and Register, 1993, p. 387). Going outside the country for another example of how legalization does not lead to greater use, Holland has witnessed a 40% decrease in marijuana use since the Dutch government legalized it in 1976 (Grinspoon, L. 1971, p. 4). During the same time period, marijuana use has decreased in the United States, so it cannot be definitively argued that either stronger penalties or decriminalization is better at affecting the number of people who use marijuana. It seems clear that social policy, and not legal policy, had the greater effect in Holland. Accusations of marijuana's addictive powers are also under attack from well-designed research studies. During the Nixon administration (1972), the federal government reviewed existing studies and concluded that marijuana did not possess physically addictive traits. The great majority of articles published in medical journals since that time have agreed. For example, Dr. Jack Henningfield of the Addiction Research Center (part of the National Institute on Drug Abuse) and Dr. Neal Benowits of the University of California ranked heroin, cocaine, nicotine, alcohol, caffeine, and marijuana in terms of their power to induce psychological dependence. Nicotine was first, marijuana last. Marijuana also ranked last in terms of producing a physical tolerance to the drug, and was deemed least likely to produce signs of withdrawal upon quitting (Theis, C. F, 1993, p. 92). It seems as though the primary result of the three-pronged attack using strict penalties, silence, and exaggeration has been increased ignorance. Regardless of research findings refuting long-held claims about marijuana addiction since 1972, the old arguments of the 1930s continue to be used when establishing new soft drug laws. People's tendency to hold onto their initial beliefs means that most of their knowledge on the topic of marijuana is based on what their parents taught them. While it is the responsibility of all parents to teach their children values, this is not an acceptable basis for creating law. If the purpose of prohibition is to eliminate the use of a substance, then marijuana is certainly another example of how prohibition fails. In 1979, 68. 2% of all 18-25 year olds had tried marijuana at least once, and 35% said that they were regular users (U. S. Substance Abuse and Mental Health Services Administration, 1991). While those respective numbers have decreased to 50% and 13%, its clear that marijuana is still readily available and used by a large number of Americans. Two other detrimental effects of marijuana prohibition are the large amounts of money spent on enforcement and prosecution, and prison overcrowding. The percentage of the American population living in prison has increased from . 061 in 1880 to . 1 in 1920 to . 35 in 1995, with an associated tripling of real tax dollars required to house inmates. Today, 62% of all inmates are in prison for drug offenses-the result of a 1,100% increase in drug arrests between 1980 and 1992, even though marijuana use dropped from 35% to 13% during the same period. The increase in violent offenders incarcerated during that time was only 50%. Of felons convicted of crimes related to marijuana possession, production and trafficking during this period, 58% had no prior arrest history, 91% were not identified as organizers, leaders, managers or supervisors of drug-oriented organizations, and 92% did not own or possess a gun. In other words, the large majority of these felons should not be viewed as individuals endangering our society. I believe the main point of these statistics is that an enormous amount of money is spent each year on incarcerating non-violent and otherwise law-abiding citizens. Not including the money spent on prison management and construction, the federal Drug Enforcement Agency (DEA) now spends $1. 3 billion a year â€Å"fighting† marijuana. Overall, federal anti-marijuana efforts have cost taxpayers $30 billion. The result: $2 billion worth of cannabis being seized and destroyed, 4 million people being arrested, and 250-thousand individuals being jailed for more than one year–but no basic change in usage patterns from the 1970†³s (www. bergen. com). Is it worth it? Mark Young is a victim of a US District Attorney's overzealous efforts to enforce federal marijuana laws. Young, a resident of Illinois, went on a fishing trip in Florida with some old friends, bringing along some marijuana for everyone to enjoy privately. His Florida friends asked Young to introduce them to the grower, which he did, then was cut out of the deal from that point onward. He was later arrested and charged with conspiracy to manufacture marijuana. He had two strikes against him-minor possession charges that were twenty years old-so he faced a life sentence with no possibility of parole, even though he did not benefit at all from the transaction. The District Attorney offered Young a reduced charge if he testified against his friends and others whom he had no prior knowledge of. He refused, and the DA won his case without having to inform the jury about Young's two-strike status. The judge had no choice but to pass down a sentence of life without parole. In a prison interview, Young was quoted as saying, â€Å"They've only proved I'm capable of smoking a joint, or of introducing a guy to another guy who needs some pounds. That's the most they've proved me capable of. What they [the prosecutors] are doing, they're destroying these families and passing out life sentences, taking people's lives, putting children on the street-I mean horrendous acts. I don't know of anyone that would do anything that malicious for a salary† (Williams J. B. , 1970, p. 46). It is my opinion that the state has no right to interfere with anyone's private conduct, especially under the guise of protecting anyone from our own folly. The government is free to educate people as much as it wishes on the effects of using marijuana, education being the best way to alter behavior. However, it must not dictate what behavior an individual can or cannot practice in private. This opinion is the same one given in the 1972 report published by the National Commission on Marihuana and Drug Abuse; in their summary, the authors of that report argued that private production and consumption of marijuana should be made legal (National Commission on Marihuana and Drug Abuse, 1972, p. 152). They also recommended continued efforts to arrest anyone involved in trafficking or in the commercial production of marijuana. The report was accepted by the President, Speaker of the House, and President of the Senate, and the argument was later given support by President Jimmy Carter (Theis, C. F. , 1993, p. 45). However, political pressure prevented him from making concerted effort to reform marijuana laws. The original motivation for marijuana prohibition was based on a lack of knowledge. Nevertheless, the hate and fear resulting from initial attitudes still echo in current arguments against marijuana. Despite research to the contrary, a significant number of people refuse to have their beliefs challenged. And so billions of tax dollars continue to be spent on enforcement and prosecution, while use patterns remain the same-a return on an investment that no private business would ever tolerate. And it is important to remember that statistics describe many casual marijuana users such as M. Y. , and families that are affected by overly strict laws. Prohibition was established due to a misunderstanding, has not achieved its goal, and goes against an American philosophical approach. I believe it is time to reconsider its consequences.

Totalitarianism essays

Totalitarianism essays The Cold War was a war between the USA and USSR. It was not a war like world war one or two but a war of ideological differences. The cold war was the result of mutual suspicions stemming from long term rivalries and ambitions amongst the two super powers. It lasted from 1947 to 1992 and between that time much hostility and crises arose. The main problem between the two superpowers was based on ideological differences. USA believed in capitalism and were active anti-Communists. Russia was a communist country and wanted nothing to do with the capitalist way of living. These differences of ideology were the basis of the cold war and kept the cold war going for as long as it did. The cause of the cold war was based on the long-term rivalries and the ambitions between the two superpowers. There was potential rivalry amongst the superpowers early as the 19th century where it was predicted that America and Russia would become the superpowers and represent different ways of life. America relies upon a personal interest to accomplish his ends....the Russian centres all the authority of society in a single arm. Written in 1835 where there was already hostility among the two nations. The purpose of World War 1 and the post world war also caused essential differences. Wilson had said that the war was fought for the redemption, liberation and salvation for the world. Where as Lenin had said that the Great War was fought for the world proletarian revolution. One of the major causes of tension amongst the two superpowers was the western interference in the Russian civil war. The U.S and its allies had sent troops in to Russia to try and defeat the Bolshevik government under Lenin. This however didnt succeed and the Red army triumphed over the white forces. These were just some of the long time causes of the tensions that marked the Cold War. During World War II many events and decisions kept a sen ...

Understanding Endings on Latin Comparative Adjectives

Understanding Endings on Latin Comparative Adjectives Parents of English-speaking children generally witness a phase in their childrens development when they seem confused as to the correct form of the comparative adjective. Is it more better, gooder, or what? That children generally do figure it out is part of the miracle of our ability to use language. When learning a second language as an adult, its much harder. Comparatives can definitely become eye-glossing-over material. They wouldnt be if the comparatives were all regular and easy, but there is little to tell you which adjectives are going to be regular, which in English means they take an -er or -ier ending, or irregular, which means... who knows what. Although we could probably do without this similarity with English, Latin, too, has not only regular  but also irregular adjectives: Bonus - good, melior/melius - better (irregular in Latin and English)Malus - bad, pejus/pejor - worse (irregular in Latin and English)Magnus - great, major/majus - greaterParvus - small, little, minor/minus -less (irregular in Latin and English)Multus - much, many, plures - more (irregular in Latin and English) In addition to having irregular adjectives in the comparative, Latin adjectives have to be declined to go along with the noun or pronoun they modify. Remember that declining an adjective to go along with the noun means that If the noun is neuter, so is the adjective.If the noun is plural, so is the adjective.If the noun is in one case, so is the adjective. In the comparative, you dont have to worry about whether the noun is masculine or feminine, just whether or not its neuter. Thats because the endings on comparative adjectives dont follow the 1st and 2nd declensions. Instead, comparative adjectives follow the 3rd declension, with the following exceptions. no -i, but an -e for the ablative singular,an -a instead of -ia for the neuter plural nominative/accusative, anda similar lack of /i/ for the neuter plural. Now well look at some actual declensions of an adjective in the comparative: the Latin for longer. The Latin for long is longus, -a, um. To find the base of the adjective, which you need, since you add the ending to it, look at the genitive and remove the genitival ending. The genitive singular forms of longus, -a, -um are longi, longae, longi. Removing the genitive endings leaves long-. It is to this base that the comparative endings are added, as shown: Singular nom. masc/fem. longiorgen. masc/fem. longiorisdat. masc/fem. longioriacc. masc/fem. longioremabl. masc/fem. longiorenom. neut. longiusgen. neut. longiorisdat. neut. longioriacc. neut. longiusabl. neut. longiore Plural nom. masc/fem. longioresgen. masc/fem. longiorumdat. masc/fem. longioribusacc. masc/fem. longioresabl. masc/fem. longioribusnom. neut. longioragen. neut. longiorumdat. neut. longioribusacc. neut. longioraabl. neut. longioribus

Design a Marketing Plan for a Tourist Attraction Essay

Design a Marketing Plan for a Tourist Attraction - Essay Example Many departments are there in the museum which showcases the collections from different nations. This museum is a public body. The expenses of the museum are sponsored by Department of Media, Culture, and Sports of UK. A huge number of visitors daily comes in British Museum. The accesses of this museum are from Goodge Street stations and Russell Square. British Museum is considered as one of the popular places in attracting tourists. The main purpose of this Museum is to provide knowledge to the visitors about different collections. This knowledge will help the visitors to understand many things about history and present environment. All the collections are well presented in the museum which attracts a large number of tourist from different places of the world. The British Museum also holds many educational programs and exhibitions. Learning facilities are provided by the museum to common people regarding different time, culture, and places. The museum is continuously improving its m anagement qualities for providing a better experience to the visitors. It is enhancing many facilities for encouraging curatorial endeavor. The museum has a wide range of target visitors. Students, tourists, professional people come to visit the museum. The main target market of this museum is mainly London. But people from all over the world come to the museum. To encourage the visitor's museum do not charge entry fees from the people. British Museum conducts different workshops for which it charges entry fees from the people. The ticket price of different workshops varies. The British Museum is perceived as a center of learning by many people. The visitors think that the museum has showcased all of its collecting in a very interesting and unique way. The museum has utilized its area effectively by blending history, technology, and modern culture.  

Globalization and Music Research Paper Example | Topics and Well Written Essays - 1000 words

Globalization and Music - Research Paper Example In numerous regions across the world, the first few decades of the 20th century marked the immense movement of music across the world. One notable group that profited from the upsurge of technological innovation was the Beatles whose performance was the first to be satellite broadcast all over the world. The Beatles had also travelled all over the world and had made records in different languages. Arguably, the Beatles in many ways represented the first globalization of music and entertainment. This group had travelled to countries in Asia and Europe where they had performances. Another example is that of Bob Marley who became an internationally renowned music star in the 1970’s (Achterberg et al. 5). This wave of world music is as a result of the numerous waves of distribution, exchange, appropriation and movement. Notably, the changes in technology have also brought about the evolution of music through the advent of novel hybrid styles of music. These technologies are almost in all regions of the world and have allowed musicians and producers to reproduce music that appeals to all.