Week4Journal PHI445 Personal & Organizational Ethics Assignment

Week4Journal PHI445 Personal & Organizational Ethics - Assignment Example 1). Customers value affordability and are willing to shift to cheaper options while competitors discount their products. This occurs amidst high production costs. Competitiveness of the fast food industry, cost of production, and scarcity of resources among consumers are the reasons for the pressure and identifies competitors, consumers, and production resources as the responsible factors to the problem that strains McDonalds’ profit margin. Reducing production costs through retrenching some workers and increasing workload of remaining workers, developing a brand image that will attract and retain customers are some of the possible solutions to the problem. Brand imaging is the better solution because of its focus on the market and its high probability of success through marketing initiatives. in addition and contrary to reducing number of employees and increasing their workload that promises harm to the society, brand imaging promises benefits to the company, its employees wh o will retain their jobs, and consumers who will derive greater utility. Marketing challenges and scepticism are however significant to brand image development (Wong, 2013). Change in taste and preferences challenge the company’s objectives by reducing perceived value of its products and increasing competition from retailers that the changes favour. The changes may be pushed by customers needs or pulled by competitors’ innovation and this identify responsibility of the two classes of stakeholders. The change leads to reduced demand and therefore lower profitability of the organization. Sensitivity to customers’ needs and market trends, and innovation into influencing customers’ taste are the possible solutions. Research based innovation is the suitable solution because of its wide scope and benevolence even though it faces the cost challenge (Wong, 2013). CARE International is an international nongovernmental organization that deals in